It’s long been an attractive prospect for salespeople to ‘go with their gut’ feeling. There’s something quite satisfying about the reliance on instinct, maybe because it suggests some kind of God-given aptitude for sales that kicks in and guides your way. It says: “I’m a salesperson. I’ve got this.”
Have you heard of the “Window of Dissatisfaction”? According to Forrester Research, you can sell with a closing rate of 74% during this period. In this article you will learn why this concept is so powerful and how you can make use of it to increase your success.
Topicssales tips Sales Planning Sales Process growth
The UK government is adjusting the nation’s growth strategy towards scale-ups1. Transitioning into a high-growth company is not only desirable for a business owner, but scale-ups have proven to be the primary driver for economic growth and job creation.2