Reform. It’s a word that strikes fear into many, but come 25 May 2018, it is exactly what is set to happen in the world of data protection, whether you like it or not. We’re of course talking about the new General Data Protection Regulation legislation, GDPR for short. And while many of you will already be preparing for the change, if you’re not, you need to be.
When it comes to hyperpersonalisation B2B companies can learn a lot from B2C. Marketing Manager, Janine Rupf, explains the importance of connecting on a personal level with people and how you can master this on scale.
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Data building is becoming increasingly important in today’s digital world of fast paced big data. Put simply data building is designed to help you and your sales force make the best use of time, targeting live businesses and prospects.