Sales excellence in a Customer First digital world

There is a huge amount of talk right now about how the digital world is changing the Sales environment. Organisations large and small, but particularly the largest, are having to re-think how they approach their customers in order to remain relevant, competitive and worthy of loyalty.  

In my view there's never been a better time to be a sales professional. Yes, the invention and acceleration of the digital world has enabled our customers to have more insight and choice than ever before, however, "choice" seems to be multiplying as fast as everything else and we all need help to choose the right thing, across our lives, in and out of business. 

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Things to watch in Business & Sales - Trend #7

When it comes to hyperpersonalisation B2B companies can learn a lot from B2C. Marketing Manager, Janine Rupf, explains the importance of connecting on a personal level with people and how you can master this on scale.

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Market Intelligence as a Strategic Tool for Business Growth

Market Intelligence is essential to the survival and growth of a business, explains Jake Spence, Sales Operations Director at business performance company durhamlane.

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