Stories are the most effective form of human communication, more powerful than any other way of packaging information. Stories are the cornerstone of consciousness and a sneaky way to persuade people. Great influencers understand the power of stories, anecdotes and best practices and use them to lead more successful business conversations.
The number 1 difference between Top Performers and the Rest is the ability to maximise sales at existing accounts. Cross- and up-selling* tactics are undoubtedly highly effective and yet few organisations have them incorporated.
Topicssales tips Sales Process
The digital age has fundamentally changed the way customers can learn about and buy products and services. 74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. Such well-informed buyers obviously won’t be convinced by a standardised sales pitch anymore. This blog post addresses 8 drastic shifts sales has undergone in the past years and how you should change the mindset of your sales team accordingly.
Topicssales performance sales tips Sales Training trends
Sales success is far more than having a good product or service and selling it at the right price says Lee Durham, managing partner at Newcastle-based sales performance company durhamlane. It starts with some thoughtful prospecting before tough negotiations for win-win success.
Topicssales performance sales tips