It’s long been an attractive prospect for salespeople to ‘go with their gut’ feeling. There’s something quite satisfying about the reliance on instinct, maybe because it suggests some kind of God-given aptitude for sales that kicks in and guides your way. It says: “I’m a salesperson. I’ve got this.”
Your sales team are the face of your company, instrumental in creating a long lasting impression in the mind of your customers. But according to Forrester Research as few as 15% of sales professionals are capable of articulating their true value as it relates to the customer’s problem.
In order to enhance the calibre of salespeople to influence the decisions of prospects and convert them into loyal customers, companies must invest in developing the skills of their sales people.
Topicssales performance Sales Training coaching
A common worry salespeople face on a day to day basis is that deep down we know sales is not rocket science. When understood properly and with the right sales process in place let’s be honest it’s pretty simple. But as is frequently reiterated by Messer’s Durham and Lane, ‘often the best things are’.
Topicssales performance Sales Training Sales Process sales strategy
Why outsource your sales? With all the horror stories you hear regarding typical ‘lead generation’ company’s pathetic attempts to create qualified business opportunities, why would you bother with the headache? Whether that be a pitiful return on investment, total lack of qualified leads, too many unqualified leads, a misunderstanding of the solution, lack of focus, lack of clarity, misjudged execution … the list goes on.