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When was the last time you were ‘sold to’ and what’s the best buying experience you’ve ever had? This is the question we most often ask in sales training sessions, because when you’re in Sales, it’s easy to forget what it’s like to be on the receiving end.

Stories are the most effective form of human communication, more powerful than any other way of packaging information. Stories are the cornerstone of consciousness and a sneaky way to persuade people. Great influencers understand the power of stories, anecdotes and best practices and use them to lead more successful business conversations.

Welcome to the most disruptive time we've seen in technology for decades. As technology and competition continues to accelerate at break-neck speed, only the agile and those who can quickly adapt will survive, says Alison Freer, Associate Partner at sales performance company durhamlane.