What can sales professionals learn from Sunderland's great escape?

So they’ve done it! The black cats, pulled off what many people only a few weeks ago thought was the impossible - they have avoided relegation, retaining their place in the Premier league.

So what can sales professionals, sales teams, and sales managers learn from this incredible turn around, that can be adapted towards improving their sales skills and sales success?

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Topics
Training and Sales Process

How to overcome loyalty as an objection
This is a common objection and an area we are often asked about in the Q&A sections of our Selling at a higher level’ Master classes , as it is faced daily by sales professionals all over the world, normally on a first call or interaction.
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Topics
Sales Training Training and Sales Process Sales Planning