--- title: durhamlane Blog | Alison Freer description: "Director of Consulting, Learning & Digital Transformation\n\nAlison is a highly experienced leadership development coach and OD specialist - equipping people with the know-how and confidence to influence brilliantly in their work.\n\nShe works widely with leaders, teams and businesses in the IT and Digital sector to facilitate organisational change associated with IT-enabled innovation projects." --- [Skip to content](https://blog.durhamlane.com/author/alison-freer#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ## Alison Freer ![](https://blog.durhamlane.com/hubfs/Alison.jpg) Director of Consulting, Learning & Digital Transformation Alison is a highly experienced leadership development coach and OD specialist - equipping people with the know-how and confidence to influence brilliantly in their work. She works widely with leaders, teams and businesses in the IT and Digital sector to facilitate organisational change associated with IT-enabled innovation projects. Find me on: ### Recent Posts ![](https://blog.durhamlane.com/hubfs/Alison.jpg) ##### Innovate or stagnate: earning the right to sell in a Buyer's Market Posted by [Alison Freer](https://blog.durhamlane.com/author/alison-freer) on 17/10/17 12:03 [![](https://blog.durhamlane.com/hubfs/Joe%20Paterno.png)](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market) When was the last time you were ‘sold to’ and what’s the best buying experience you’ve ever had? This is the question we most often ask in sales training sessions, because when you’re in Sales, it’s easy to forget what it’s like to be on the receiving end. [Read More](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market#comments-listing) ##### Topics [Sales Process](https://blog.durhamlane.com/topic/sales-process) [sales transformation](https://blog.durhamlane.com/topic/sales-transformation) [Innovation](https://blog.durhamlane.com/topic/innovation) ![](https://blog.durhamlane.com/hubfs/Alison.jpg) ##### Where’s the ‘F’ in Strategy? Leading for the Long Haul Posted by [Alison Freer](https://blog.durhamlane.com/author/alison-freer) on 01/06/17 10:00 [![](https://blog.durhamlane.com/hubfs/Alison-2.jpg)](https://blog.durhamlane.com/wheres-the-f-in-strategy-leading-for-the-long-haul)  How is it that some businesses continue to grow, even in volatile economic times? What are the magic ingredients that separate sustainable businesses from those that crash and burn when the going gets tough? A key part of the answer to these questions is having a clear strategy that leaders and their teams can get behind.  [Read More](https://blog.durhamlane.com/wheres-the-f-in-strategy-leading-for-the-long-haul) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/wheres-the-f-in-strategy-leading-for-the-long-haul#comments-listing) ##### Topics [leadership](https://blog.durhamlane.com/topic/leadership) [sales strategy](https://blog.durhamlane.com/topic/sales-strategy) [leadership development](https://blog.durhamlane.com/topic/leadership-development) [Lead Generation](https://blog.durhamlane.com/topic/lead-generation) ![](https://blog.durhamlane.com/hubfs/Alison.jpg) ##### Things to watch in Business & Sales - Trend #3 Posted by [Alison Freer](https://blog.durhamlane.com/author/alison-freer) on 14/03/17 14:37 As consumer behaviour is changing the ways we are learning are changing too. Alison explains what effective training & development looks liked today.  [Read More](https://blog.durhamlane.com/business-and-sales-trend3) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/business-and-sales-trend3#comments-listing) ##### Topics [team development](https://blog.durhamlane.com/topic/team-development) [trends](https://blog.durhamlane.com/topic/trends) [leadership development](https://blog.durhamlane.com/topic/leadership-development) ![](https://blog.durhamlane.com/hubfs/Alison.jpg) ##### Leading at a Higher Level: rising above leadership ‘BS’ Posted by [Alison Freer](https://blog.durhamlane.com/author/alison-freer) on 22/11/16 13:40 [![](https://blog.durhamlane.com/hubfs/Supermoon4.jpg)](https://blog.durhamlane.com/rising-above-leadership-bs) Last week’s supermoon made me wonder what the world’s political, economic and environmental landscape will look like when it next graces our horizon in 2034. [Read More](https://blog.durhamlane.com/rising-above-leadership-bs) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/rising-above-leadership-bs#comments-listing) ##### Topics [growth](https://blog.durhamlane.com/topic/growth) [Leadership Programme](https://blog.durhamlane.com/topic/leadership-programme) [leadership development](https://blog.durhamlane.com/topic/leadership-development) ![](https://blog.durhamlane.com/hubfs/Alison.jpg) ##### durhamlane at Career Development Week NCL Business School Posted by [Alison Freer](https://blog.durhamlane.com/author/alison-freer) on 20/10/16 12:15 [![](https://blog.durhamlane.com/hubfs/Careersday-Newcastle_University.jpg)](https://blog.durhamlane.com/career-development-week-ncl-business-school) This week [durhamlane](http://www.durhamlane.co.uk/) was in great company at [Newcastle University Business School](http://www.ncl.ac.uk/business-school/current-students/careers/cdw/)’s ‘Career Development Week’. Alongside Siemens, Accenture and Nissan, we delivered a learning session for business students who will soon be thrown in at the deep end of business world. [Read More](https://blog.durhamlane.com/career-development-week-ncl-business-school) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/career-development-week-ncl-business-school#comments-listing) ##### Topics [Sales Training](https://blog.durhamlane.com/topic/sales-training) [News,](https://blog.durhamlane.com/topic/news) [graduate scheme](https://blog.durhamlane.com/topic/graduate-scheme) [All posts](https://blog.durhamlane.com/all) [Next](https://blog.durhamlane.com/author/alison-freer/page/2) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)