--- title: durhamlane Blog | Innovation description: Innovation | Helping businesses and sales professionals improve sales performance with tips, sales advice, and guidance. --- [Skip to content](https://blog.durhamlane.com/topic/innovation/page/1#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/IMG_0058-531706-edited-757702-edited.jpg) ##### What we learned from the Future of Sales Summit Posted by [Sean Ball](https://blog.durhamlane.com/author/sean-ball) on 14/12/17 17:41 [![](https://blog.durhamlane.com/hubfs/Collage-297533-edited.png)](https://blog.durhamlane.com/what-we-learned-from-the-future-of-sales-summit) What does the future hold for the sales profession? Where should a sales person’s priorities be? And how can technology be harnessed to improve sales productivity? These were just some of the questions explored at *The Future of Sales Summit* hosted by [durhamlane](https://durhamlane.com/) and our partners [InsideSales.com](https://uk.insidesales.com/) and the [Association of Professional Sales](https://associationofprofessionalsales.com/) in London last week (6th December). [Read More](https://blog.durhamlane.com/what-we-learned-from-the-future-of-sales-summit) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/what-we-learned-from-the-future-of-sales-summit#comments-listing) ##### Topics [Innovation](https://blog.durhamlane.com/topic/innovation) [Sales Success](https://blog.durhamlane.com/topic/sales-success) [Events](https://blog.durhamlane.com/topic/events) ![](https://blog.durhamlane.com/hubfs/Richard%20Lane.png) ##### Sales excellence in a Customer First digital world Posted by [Richard Lane](https://blog.durhamlane.com/author/richard-lane) on 06/11/17 15:03 [![](https://blog.durhamlane.com/hubfs/Digital%20Sales%20Transformation%20-%20Donal%20Daly%20-%20Front%20Cover-1.jpg)](https://blog.durhamlane.com/sales-excellence-in-a-customer-first-digital-world) There is a huge amount of talk right now about how the digital world is changing the Sales environment. Organisations large and small, but particularly the largest, are having to re-think how they approach their customers in order to remain relevant, competitive and worthy of loyalty.   In my view there's never been a better time to be a sales professional. Yes, the invention and acceleration of the digital world has enabled our customers to have more insight and choice than ever before, however, "choice" seems to be multiplying as fast as everything else and we all need help to choose the right thing, across our lives, in and out of business.  [Read More](https://blog.durhamlane.com/sales-excellence-in-a-customer-first-digital-world) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/sales-excellence-in-a-customer-first-digital-world#comments-listing) ##### Topics [sales motivation](https://blog.durhamlane.com/topic/sales-motivation) [Sales Process](https://blog.durhamlane.com/topic/sales-process) [business transformation](https://blog.durhamlane.com/topic/business-transformation) [leadership](https://blog.durhamlane.com/topic/leadership) [business development](https://blog.durhamlane.com/topic/business-development) [market intelligence](https://blog.durhamlane.com/topic/market-intelligence) [Innovation](https://blog.durhamlane.com/topic/innovation) [sales profession](https://blog.durhamlane.com/topic/sales-profession) [success](https://blog.durhamlane.com/topic/success) [digital](https://blog.durhamlane.com/topic/digital) [digital sales](https://blog.durhamlane.com/topic/digital-sales) ![](https://blog.durhamlane.com/hubfs/Alison.jpg) ##### Innovate or stagnate: earning the right to sell in a Buyer's Market Posted by [Alison Freer](https://blog.durhamlane.com/author/alison-freer) on 17/10/17 12:03 [![](https://blog.durhamlane.com/hubfs/Joe%20Paterno.png)](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market) When was the last time you were ‘sold to’ and what’s the best buying experience you’ve ever had? This is the question we most often ask in sales training sessions, because when you’re in Sales, it’s easy to forget what it’s like to be on the receiving end. [Read More](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market#comments-listing) ##### Topics [Sales Process](https://blog.durhamlane.com/topic/sales-process) [sales transformation](https://blog.durhamlane.com/topic/sales-transformation) [Innovation](https://blog.durhamlane.com/topic/innovation) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### DURHAMLANE AND INSIDESALES.COM PARTNER FOR NEXT SALES REVOLUTION Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 28/09/17 10:13 [![](https://blog.durhamlane.com/hubfs/insidesalescom-sales%20acceleration.jpeg)](https://blog.durhamlane.com/durhamlane-and-insidesales.com-partner-for-next-sales-revolution) UK leading sales performance company durhamlane has joined the Artificial Intelligence (AI) sales revolution by partnering with global “sales acceleration platform provider” InsideSales.com. [Read More](https://blog.durhamlane.com/durhamlane-and-insidesales.com-partner-for-next-sales-revolution) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/durhamlane-and-insidesales.com-partner-for-next-sales-revolution#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [Innovation](https://blog.durhamlane.com/topic/innovation) [thought leadership](https://blog.durhamlane.com/topic/thought-leadership) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### Best SME people management initiative to be recognised at CIPD Awards tonight Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 26/09/17 13:01 [![](https://blog.durhamlane.com/hubfs/1%5B1%5D.png)](https://blog.durhamlane.com/best-sme-people-management-initiative-to-be-recognised-at-cipd-awards-tonight) [Tonight is a big night!](http://www.cipdpmas.co.uk/shortlist-2017/) It’s the prestigious award night of [CIPD, the professional body for HR and L&D practitioners](https://www.cipd.co.uk/), where great achievements in people management and development are celebrated. The team around our HR Manager, Tracey Wilson, will be nervously awaiting her name to be announced for the best SME people management initiative. Fingers crossed! [Read More](https://blog.durhamlane.com/best-sme-people-management-initiative-to-be-recognised-at-cipd-awards-tonight) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/best-sme-people-management-initiative-to-be-recognised-at-cipd-awards-tonight#comments-listing) ##### Topics [team development](https://blog.durhamlane.com/topic/team-development) [change management](https://blog.durhamlane.com/topic/change-management) [Innovation](https://blog.durhamlane.com/topic/innovation) [All posts](https://blog.durhamlane.com/all) [Next](https://blog.durhamlane.com/topic/innovation/page/2) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)