In the UK, an estimated 7% of the working population are employed in sales, some 2.2 million. Yet the reputation of the job lags behind other careers. Only one university in Britain offers a degree in the subject, and the others give short shrift to it as a prospect for their graduates.
How is it that some businesses continue to grow, even in volatile economic times? What are the magic ingredients that separate sustainable businesses from those that crash and burn when the going gets tough? A key part of the answer to these questions is having a clear strategy that leaders and their teams can get behind.