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In the UK, an estimated 7% of the working population are employed in sales, some 2.2 million. Yet the reputation of the job lags behind other careers. Only one university in Britain offers a degree in the subject, and the others give short shrift to it as a prospect for their graduates.

There is a huge amount of talk right now about how the digital world is changing the Sales environment. Organisations large and small, but particularly the largest, are having to re-think how they approach their customers in order to remain relevant, competitive and worthy of loyalty.  

In my view there's never been a better time to be a sales professional. Yes, the invention and acceleration of the digital world has enabled our customers to have more insight and choice than ever before, however, "choice" seems to be multiplying as fast as everything else and we all need help to choose the right thing, across our lives, in and out of business. 

 How is it that some businesses continue to grow, even in volatile economic times? What are the magic ingredients that separate sustainable businesses from those that crash and burn when the going gets tough? A key part of the answer to these questions is having a clear strategy that leaders and their teams can get behind. 

The director of consulting, learning and digital transformation at durhamlane on what drives her professional and personal life.

Jake is managing and coaching a very young team at durhamlane and knows about the strengths and potential of the new working generation.