--- title: durhamlane Blog | market intelligence description: market intelligence | Helping businesses and sales professionals improve sales performance with tips, sales advice, and guidance. --- [Skip to content](https://blog.durhamlane.com/topic/market-intelligence#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/Richard%20Lane.png) ##### Sales excellence in a Customer First digital world Posted by [Richard Lane](https://blog.durhamlane.com/author/richard-lane) on 06/11/17 15:03 [![](https://blog.durhamlane.com/hubfs/Digital%20Sales%20Transformation%20-%20Donal%20Daly%20-%20Front%20Cover-1.jpg)](https://blog.durhamlane.com/sales-excellence-in-a-customer-first-digital-world) There is a huge amount of talk right now about how the digital world is changing the Sales environment. Organisations large and small, but particularly the largest, are having to re-think how they approach their customers in order to remain relevant, competitive and worthy of loyalty.   In my view there's never been a better time to be a sales professional. Yes, the invention and acceleration of the digital world has enabled our customers to have more insight and choice than ever before, however, "choice" seems to be multiplying as fast as everything else and we all need help to choose the right thing, across our lives, in and out of business.  [Read More](https://blog.durhamlane.com/sales-excellence-in-a-customer-first-digital-world) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/sales-excellence-in-a-customer-first-digital-world#comments-listing) ##### Topics [sales motivation](https://blog.durhamlane.com/topic/sales-motivation) [Sales Process](https://blog.durhamlane.com/topic/sales-process) [business transformation](https://blog.durhamlane.com/topic/business-transformation) [leadership](https://blog.durhamlane.com/topic/leadership) [business development](https://blog.durhamlane.com/topic/business-development) [market intelligence](https://blog.durhamlane.com/topic/market-intelligence) [Innovation](https://blog.durhamlane.com/topic/innovation) [sales profession](https://blog.durhamlane.com/topic/sales-profession) [success](https://blog.durhamlane.com/topic/success) [digital](https://blog.durhamlane.com/topic/digital) [digital sales](https://blog.durhamlane.com/topic/digital-sales) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### Things to watch in Business & Sales - Trend #7 Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 18/03/17 10:00 [![](https://blog.durhamlane.com/hubfs/Target%20data.jpg)](https://blog.durhamlane.com/things-to-watch-in-business-and-sales-trend7) When it comes to hyperpersonalisation B2B companies can learn a lot from B2C. Marketing Manager, Janine Rupf, explains the importance of connecting on a personal level with people and how you can master this on scale. [Read More](https://blog.durhamlane.com/things-to-watch-in-business-and-sales-trend7) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/things-to-watch-in-business-and-sales-trend7#comments-listing) ##### Topics [data tips](https://blog.durhamlane.com/topic/data-tips) [trends](https://blog.durhamlane.com/topic/trends) [market intelligence](https://blog.durhamlane.com/topic/market-intelligence) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### Market Intelligence as a Strategic Tool for Business Growth Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 01/03/16 00:00 [![](https://blog.durhamlane.com/hubfs/Market_Intelligence.jpg)](https://blog.durhamlane.com/market-intelligence-as-a-strategic-tool-for-business-growth) *Market Intelligence is essential to the survival and growth of a business, explains [Jake Spence](https://uk.linkedin.com/in/jake-spence-b65a915b), Sales Operations Director at business performance company durhamlane.* [Read More](https://blog.durhamlane.com/market-intelligence-as-a-strategic-tool-for-business-growth) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/market-intelligence-as-a-strategic-tool-for-business-growth#comments-listing) ##### Topics [data tips](https://blog.durhamlane.com/topic/data-tips) [market intelligence](https://blog.durhamlane.com/topic/market-intelligence) [All posts](https://blog.durhamlane.com/all) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)