--- title: durhamlane Blog | Sales Planning description: Sales Planning | Helping businesses and sales professionals improve sales performance with tips, sales advice, and guidance. --- [Skip to content](https://blog.durhamlane.com/topic/sales-planning#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/Richard%20Lane.png) ##### The Window of Dissatisfaction Posted by [Richard Lane](https://blog.durhamlane.com/author/richard-lane) on 16/11/17 10:00 [![](https://blog.durhamlane.com/hubfs/Window_of_Dissatisfaction.jpg)](https://blog.durhamlane.com/be-the-first-person-a-decision-maker-calls) Have you heard of the “Window of Dissatisfaction[\[1\]](https://blog.durhamlane.com/topic/sales-planning#_ftn1)”? According to [Forrester Research](https://www.forrester.com/Executive+Buyer+Insight+Study+Are+Salespeople+Prepared+For+Executive+Conversations/fulltext/-/E-res56792), you can sell with a closing rate of 74% during this period. In this article you will learn why this concept is so powerful and how you can make use of it to increase your success. [Read More](https://blog.durhamlane.com/be-the-first-person-a-decision-maker-calls) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/be-the-first-person-a-decision-maker-calls#comments-listing) ##### Topics [sales tips](https://blog.durhamlane.com/topic/sales-tips) [Sales Planning](https://blog.durhamlane.com/topic/sales-planning) [Sales Process](https://blog.durhamlane.com/topic/sales-process) [growth](https://blog.durhamlane.com/topic/growth) ![](https://blog.durhamlane.com/hubfs/Richard%20Lane.png) ##### Commercial Teams boost Profits With Professional Processes Posted by [Richard Lane](https://blog.durhamlane.com/author/richard-lane) on 06/06/16 16:00 [![](https://blog.durhamlane.com/hubfs/workflow.jpg)](https://blog.durhamlane.com/commercial-teams-boost-profits-with-professional-processes) **Processes, systems, and re-engineering are very familiar concepts to most organisations.** For example, if you think of the manufacturing industry; defined and structured procedures ensure profitable operations in plants or warehouses - nothing is left to chance. It is all the more surprising that [70% of UK businesses still don’t have a professional approach for their salesforce](http://www.huthwaite.co.uk/resource-centre/news/sales-approach/). Given that sales are a critical driver for business success, relying on the luck of individual sales reps and their managers shouldn’t be an option. [Read More](https://blog.durhamlane.com/commercial-teams-boost-profits-with-professional-processes) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/commercial-teams-boost-profits-with-professional-processes#comments-listing) ##### Topics [Sales Planning](https://blog.durhamlane.com/topic/sales-planning) [Sales Process](https://blog.durhamlane.com/topic/sales-process) [growth](https://blog.durhamlane.com/topic/growth) ![](https://blog.durhamlane.com/hubfs/Ashley.jpg) ##### Successfully selling your Add-On in the Accountancy Software Market Posted by [Ashley Vallance](https://blog.durhamlane.com/author/ashley-vallance) on 27/04/16 15:13 [![](https://blog.durhamlane.com/hubfs/Selling_Add-on-1.jpg)](https://blog.durhamlane.com/successfully-selling-your-add-on-in-the-accountancy-software-market) A lot of entrepreneurs have flourished on the back of giants like Xero, Sage, FreeAgent and Quick Books, opening up their software to cloud adopters through Add-On marketplaces. The logic is sound, thousands of Accountancy Software customers are ready and waiting for Add-On’s to help their business grow with seamless integration to their finances. [Read More](https://blog.durhamlane.com/successfully-selling-your-add-on-in-the-accountancy-software-market) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/successfully-selling-your-add-on-in-the-accountancy-software-market#comments-listing) ##### Topics [Sales Planning](https://blog.durhamlane.com/topic/sales-planning) [SaaS sales](https://blog.durhamlane.com/topic/saas-sales) [Accountancy Software Sales](https://blog.durhamlane.com/topic/accountancy-software-sales) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### Unlock Business Success through Sales Transformation Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 02/02/16 13:23 [![](https://blog.durhamlane.com/hubfs/Sales_Transformation.jpg)](https://blog.durhamlane.com/change-or-die-unlock-business-success-through-sales-transformation) *Welcome to the most disruptive time we've seen in technology for decades. As technology and competition continues to accelerate at break-neck speed, only the agile and those who can quickly adapt will survive, says [Alison Freer](https://uk.linkedin.com/in/thinkfreer), Associate Partner at sales performance company durhamlane.* [Read More](https://blog.durhamlane.com/change-or-die-unlock-business-success-through-sales-transformation) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/change-or-die-unlock-business-success-through-sales-transformation#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [Sales Planning](https://blog.durhamlane.com/topic/sales-planning) [growth](https://blog.durhamlane.com/topic/growth) [business transformation](https://blog.durhamlane.com/topic/business-transformation) [sales strategy](https://blog.durhamlane.com/topic/sales-strategy) [change management](https://blog.durhamlane.com/topic/change-management) [sales transformation](https://blog.durhamlane.com/topic/sales-transformation) ##### Get funding towards your sales strategy Posted by [Michael Knowles](https://blog.durhamlane.com/author/michael-knowles) on 26/11/15 08:45 [![](https://blog.durhamlane.com/hubfs/funding_towards_your_sales_strategy.jpg)](https://blog.durhamlane.com/get-funding-towards-your-sales-strategy) Did you know you can receive up to £2,800 of business grant funding to support a range of business activities including marketing and sales? [Read More](https://blog.durhamlane.com/get-funding-towards-your-sales-strategy) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/get-funding-towards-your-sales-strategy#comments-listing) ##### Topics [Sales Planning](https://blog.durhamlane.com/topic/sales-planning) [News,](https://blog.durhamlane.com/topic/news) [All posts](https://blog.durhamlane.com/all) [Next](https://blog.durhamlane.com/topic/sales-planning/page/2) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)