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Have you heard of the “Window of Dissatisfaction[1]”? According to Forrester Research, you can sell with a closing rate of 74% during this period. In this article you will learn why this concept is so powerful and how you can make use of it to increase your success.

Processes, systems, and re-engineering are very familiar concepts to most organisations. For example, if you think of the manufacturing industry; defined and structured procedures ensure profitable operations in plants or warehouses - nothing is left to chance. It is all the more surprising that 70% of UK businesses still don’t have a professional approach for their salesforce. Given that sales are a critical driver for business success, relying on the luck of individual sales reps and their managers shouldn’t be an option.

A lot of entrepreneurs have flourished on the back of giants like Xero, Sage, FreeAgent and Quick Books, opening up their software to cloud adopters through Add-On marketplaces. The logic is sound, thousands of Accountancy Software customers are ready and waiting for Add-On’s to help their business grow with seamless integration to their finances.

Welcome to the most disruptive time we've seen in technology for decades. As technology and competition continues to accelerate at break-neck speed, only the agile and those who can quickly adapt will survive, says Alison Freer, Associate Partner at sales performance company durhamlane.

Did you know you can receive up to £2,800 of business grant funding to support a range of business activities including marketing and sales?