--- title: "Things to watch in Business & Sales - Trend #8" description: "Trend #8 in our series is one that we want to actually become a trend; We claim some well-deserved shelf space for sales in higher education." image: https://blog.durhamlane.com/hubfs/Trends2017.png --- [Skip to content](https://blog.durhamlane.com/things-to-watch-in-business-and-sales-trend8#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/Richard%20Lane.png) ##### Things to watch in Business & Sales - Trend #8 Posted by [Richard Lane](https://blog.durhamlane.com/author/richard-lane) on 19/03/17 18:01 - [Tweet](https://twitter.com/share) The last trend in our series is one that we want to actually become a serious trend. We are passionate about the sales profession and claim some well-deserved shelf space in education. ![Trends2017.png](https://blog.durhamlane.com/hs-fs/hubfs/Trends2017.png?width=502&name=Trends2017.png) ##### ***#8 *ESTABLISHING SALES SKILLS EDUCATION** *By Richard Lane, Managing Partner*  In the UK, an estimated [7% of the working population are employed in sales](https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/populationestimates/articles/workplacepopulationanalysis/2014-05-23), that's some 2.2 million. But when you think about it, sales is a competence critical to the success of every business and therefore everybody within a business has a responsibility to create new opportunity. Yet few universities have dedicated sales programmes, modules or courses. With the significant role that sales plays in market performance and national growth, we stress the urgency to promote a better dialogue about Sales with academic thought leaders. We begin with raising the awareness of its importance and then claim some well-deserved shelf space in the curriculum: making sure that sales is a worthy and essential topic in management education and will be seen as a more desirable profession. Through our intuitive [Selling at a Higher Level methodology](https://durhamlane.com/sales/training/our-methodology/) we help professionals in all sorts of roles to become more confident in sales. [![Trends.png](https://blog.durhamlane.com/hs-fs/hubfs/Trends.png?width=354&name=Trends.png)](https://durhamlane.com/trends-business-sales-2017/)Anglia Ruskin University launched the first work-based BA (Hons) Sales degree in the UK. Read the [interview with Tracy Armstrong](https://blog.durhamlane.com/find-out-from-anglia-ruskin-university-how-to-educate-sales-people-in-flexible-and-innovative-ways-) to learn more about their innovative degree or visit **[www.anglia.ac.uk/sales](http://www.anglia.ac.uk/sales)**   **[For the full compilation download the ebook!](https://durhamlane.com/trends-business-sales-2017/)** ****     ##### Topics [trends](https://blog.durhamlane.com/topic/trends) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)