Although most businesses now have a Twitter account to promote and engage, some companies still find it difficult to interact effectively and harness the power of twitter as a sales tool and potential lead generator.
We’ve compiled a list of our top Twitter tips to ensure you’re maximising your online potential.
Use Hootsuite
This powerful tool lets you schedule tweets hours, days and weeks in advance, freeing up your time and allowing you to be more efficient. We love it because we can see instantly any retweets, mentions or direct messages all on one page - meaning we can respond to any interactions quickly and strike while the iron is hot of a potential sales lead . Find out more by going to hootsuite.com
Utilise Tweepdash
This tool allows you to see who is and isn’t following you on Twitter. We use this to ensure our followers and people we are following are relevant to us. Quality over quantity is the case in this instance; it is far more beneficial to have 100 high quality followers who have an interest and relevance to your business than 1000 who are only following you to make up their numbers. Likewise your newsfeed should be brimming with content that is significant to you and your business, allowing you to spot sales opportunities easier and quicker. For more information go to tweepdash.com
Never start a tweet with ‘@’
Starting a tweet with @, for example in response to someone, means this tweet won’t show up in your follower’s newsfeeds unless they are a mutual follower of both yourself and the account you are replying to - this limits the potential of your social media audience and therefore potential for new sales lead generation. Starting your tweet with “Hi” or “Thanks” before ‘@’ (mentioning an account) means all of your followers will view this in their news feed, not only making you look active but also showing your followers that you respond to tweets.
Network
More and more companies, CEOs and target customers are joining or becoming more active on Twitter each day, this is therefore an opportunity to increase sales success via social media networking . People often log on to Twitter for entertainment/leisure rather than as a daily task, meaning your messages are more likely to be noticed and replied to than a typical sales email. And because this is in the public spectrum and companies want to keep their brand integrity intact, they often feel obliged to give a response, which is never a bad thing.
Create brand hashtags
We use #dlsales as our brand hashtag, it’s on all of our presentations and is usually short enough to use at the end of a tweet. We include this on our tweets as a simple way of reinforcing our brand and it’s a great way to track tweets relating to our business. Create a hashtag that is short, catchy and specific to the genre of the tweets you’ll be sending and add this to the end of your tweets where possible.
For more help and guidance on improving your sales success take a look at our up coming 'Selling At A Higher' sales masterclasses.
