--- title: "Things to watch in Business & Sales - Trend #3" description: "With changing consumer behaviour the ways we are learning are changing too. Alison presents business trend #3 on effective training & development initiatives." image: https://blog.durhamlane.com/hubfs/Trends2017.png --- [Skip to content](https://blog.durhamlane.com/business-and-sales-trend3#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/Alison.jpg) ##### Things to watch in Business & Sales - Trend #3 Posted by [Alison Freer](https://blog.durhamlane.com/author/alison-freer) on 14/03/17 14:37 - [Tweet](https://twitter.com/share) As consumer behaviour is changing the ways we are learning are changing too. Alison explains what effective training & development looks liked today.  We are going to reveal one trend every day, so keep posted! ![Trends2017-1.png](https://blog.durhamlane.com/hs-fs/hubfs/Trends2017-1.png?width=519&name=Trends2017-1.png) ##### ***#3* New Consumer Behaviour = New Learning Behaviour  ** *By Alison Freer, Director of Consulting, Learning & Digital Transformation*  Although structured learning has value, it will have to be supplemented with unstructured approaches, such as Microlearning. Microlearning is a continual process that has proven to meet the ultimate business need: providing learners with short chunks of information in the most engaging and least time-consuming way. Learning material is often easily accessible through mobile phones, computers, and tablets and can vary in format including podcasts, videos, quizzes, blogs, simulations, slideshows, and even games. ![Knowledge Retention-2.png](https://blog.durhamlane.com/hs-fs/hubfs/Knowledge%20Retention-2.png?width=490&name=Knowledge%20Retention-2.png) Similar to content marketing, learners expect information to be highly relevant to their roles and they greatly value learning from peers and other experts. To provide the best possible learning experience and to make learning stick, businesses need to understand and embrace the meaning and the implications of changing needs in the learning process.  At durhamlane, we apply the **70-20-10 Model**, which has been proven to help people achieve better results, fast through an optimal mix of sources and resources: - 10% formal structured learning interventions (classroom-based) - 20% structured coaching and learning application supported by qualified mentors - 70% informal ongoing peer-to-peer support and self-driven learning **[For the full trend compilation download the ebook!](https://durhamlane.com/trends-business-sales-2017/)**     ##### Topics [team development](https://blog.durhamlane.com/topic/team-development) [trends](https://blog.durhamlane.com/topic/trends) [leadership development](https://blog.durhamlane.com/topic/leadership-development) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)