Newcastle based sales performance company durhamlane yesterday announced one of their most unique partnerships, with renowned leadership and innovation coach Alison Freer joining the business as an Associate Partner.
Alison, originally from Newcastle upon Tyne and widely known for her business coaching and transformation company Thinkfreer, has an extensive background in HR, leadership development and change management spanning over 15 years. Thinkfreer specialises in developing communication and leadership skills, whilst also helping organisations of any size and age make the shift into the 21st Century Digital landscape.
Having grown rapidly over the last 18 months – adding blue chips brands such as Symantec, HP, Northumbria Water and Centrica British Gas to their training client base – durhamlane recognised the time was right to acquire another training and coaching specialist; one who shares the same core values as themselves. Co-founder & Partner at durhamlane Richard Lane told us “This is a great opportunity and fit for us, and one which feels like a natural progression for our business. Alison and Thinkfreer have vast experience and enable us to offer a different element to our current consultancy and training proposition. Thinkfreer offers businesses guidance and clarity with internal conversations between staff and leadership teams, helping companies take new direction and embrace the changes of the new digital age, with minimal disruption and cost.”
Following the opening of their new London office, a move that supports total UK coverage, durhamlane will be utilising Alison’s training and coaching skills and network to further expand the reach of their sales performance solutions, by now including business partnering, change and transformation capability.
When Alison was asked why the time was right, she told us; “I’m thrilled to be joining the durhamlane team. I’ve known and worked with both the durhamlane Partners on a number of client projects already. As time has gone on, it became clear that our goals and values fit well together.” She went on to say “I’m really excited to be joining the agile, energetic durhamlane team. I think my leadership development experience coupled with their established footprint, will help us to be stronger together.There are a lot of similarities in our end goal of helping companies to transform and become more successful by having better business conversations. Working together will allow us to serve our clients even more successfully, meaning we can assist and improve business communication and performance both internally and externally.”
For more information about our range of sales performance and business transformation solutions visit www.durhamlane.co.uk or call 0191 481 3800. Alternatively you can follow on LinkedIn and twitter.
