Taking the cold out of cold calling

Introducing our newest 'Selling at a Higher Level' sales masterclass. This high impact sales workshop is designed to tackle the common issues and fear surrounding making those initial (cold) prospecting calls. Written by and delivered by our newest sales trainer - Luke Robinson.


November has been a great month for us here at durhamlane, both in terms of new client wins and also with Luke Robinson joining our training team. Luke is one of the longest serving members at durhamlane, having come to us from a leading banking organisation. He has achieved great results with some of our biggest blue-chip clients, and is now transitioning into a training delivery role, delivering his very own ‘Selling at a Higher Level module - ‘Taking the cold out of cold calling’.

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Luke Robinson - Sales Performance Trainer

This new high impact masterclass will form part of our training repertoire, offering delegates gritty, hard hitting, real world practical advice and guidance on making those important (what some may fear) ‘cold calls’. The module features numerous sections all specifically designed to take the fear away from early stage business development conversations, and also looking to shift mindset and approach to how the sales person views their sales tasks.

Topics covered in this sales workshop are:

  • Developing the right mindset for calling success
  • The power of a question based sales approach
  • Planning the call strategy
  • Target positions
  • Blueprinting the call
  • Creating the right environment for success
  • ‘Practicall’ – live side-by-side in-call listening and coaching (for company specific courses).


If you would like to find out more about this module our any of our high impact sales masterclasses, please visit our training page here >> https://wp.me/P7Xxq9-1k or call us for a chat about your individual training requirements, and we can tailor a solution to fit.

For daily tips and advice, you can follow us on twitter @durhamlane or join in our sales conversations via our LinkedIn group – Selling at a Higher Level.