durhamlane announces strategic partnership with Behavioural Analysis Experts.
Leading sales performance organisation, durhamlane, has partnered with Engaging Behaviour Ltd, the company behind the renowned Customer Engagement Behavioural Analysis (CEBA) diagnostic tools and accreditations.
It’s long been an attractive prospect for salespeople to ‘go with their gut’ feeling. There’s something quite satisfying about the reliance on instinct, maybe because it suggests some kind of God-given aptitude for sales that kicks in and guides your way. It says: “I’m a salesperson. I’ve got this.”
Your sales team are the face of your company, instrumental in creating a long lasting impression in the mind of your customers. But according to Forrester Research as few as 15% of sales professionals are capable of articulating their true value as it relates to the customer’s problem.
In order to enhance the calibre of salespeople to influence the decisions of prospects and convert them into loyal customers, companies must invest in developing the skills of their sales people.
On a daily basis we are asked by our clients “how can I improve my team's sales prospecting rates and conversion quickly?” So here are just a few of our top tips that we know can make a real difference quickly.
A common worry salespeople face on a day to day basis is that deep down we know sales is not rocket science. When understood properly and with the right sales process in place let’s be honest it’s pretty simple. But as is frequently reiterated by Messer’s Durham and Lane, ‘often the best things are’.