Wondering who the Superhero of Sales is in your company? If you are a small business without a dedicated Sales Department then it is YOU. Having loads of passion and a brilliant product alone is unlikely to achieve great sales results so Put a Plan in Place. Decide what you are looking for. Maybe it is Return on Investment, more prospects, better conversations, more referrals or larger contracts to name a few.
While keeping the wheel of new customer generation turning is vital, developing long-term relationships must not be underrated. In fact, nurturing clients for the long term is proven to be eight to ten times more cost effective than simply securing quick wins.