While keeping the wheel of new customer generation turning is vital, developing long-term relationships must not be underrated. In fact, nurturing clients for the long term is proven to be eight to ten times more cost effective than simply securing quick wins.
It’s long been an attractive prospect for salespeople to ‘go with their gut’ feeling. There’s something quite satisfying about the reliance on instinct, maybe because it suggests some kind of God-given aptitude for sales that kicks in and guides your way. It says: “I’m a salesperson. I’ve got this.”
TopicsSales Training sales strategy business development
We have been shortlisted for the “Fast-Growth Champion of the Year” at the High Potential Business Awards. The award is designed to recognise an organisation that has made a significant contribution to the growth of small and medium-sized businesses.