--- title: durhamlane Blog | growth description: growth | Helping businesses and sales professionals improve sales performance with tips, sales advice, and guidance. --- [Skip to content](https://blog.durhamlane.com/topic/growth#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/Richard%20Lane.png) ##### The Window of Dissatisfaction Posted by [Richard Lane](https://blog.durhamlane.com/author/richard-lane) on 16/11/17 10:00 [![](https://blog.durhamlane.com/hubfs/Window_of_Dissatisfaction.jpg)](https://blog.durhamlane.com/be-the-first-person-a-decision-maker-calls) Have you heard of the “Window of Dissatisfaction[\[1\]](https://blog.durhamlane.com/topic/growth#_ftn1)”? According to [Forrester Research](https://www.forrester.com/Executive+Buyer+Insight+Study+Are+Salespeople+Prepared+For+Executive+Conversations/fulltext/-/E-res56792), you can sell with a closing rate of 74% during this period. In this article you will learn why this concept is so powerful and how you can make use of it to increase your success. [Read More](https://blog.durhamlane.com/be-the-first-person-a-decision-maker-calls) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/be-the-first-person-a-decision-maker-calls#comments-listing) ##### Topics [sales tips](https://blog.durhamlane.com/topic/sales-tips) [Sales Planning](https://blog.durhamlane.com/topic/sales-planning) [Sales Process](https://blog.durhamlane.com/topic/sales-process) [growth](https://blog.durhamlane.com/topic/growth) ##### Martin Moran, MD at insidesales.com, joins durhamlane as a Non-Executive Director Posted by [Lewis Sopp](https://blog.durhamlane.com/author/lewis-sopp) on 26/07/17 11:00 [![](https://blog.durhamlane.com/hubfs/Martin%20Moran-1.jpg)](https://blog.durhamlane.com/martin-moran-md-at-insidesales.com-joins-durhamlane-as-a-non-executive-director)  durhamlane, [the leading UK sales performance company](http://www.durhamlane.com), today announced the appointment of Martin Moran, MD at insidesales.com and former Salesforce Leader, to its board as a Non-Executive Director (NED). [Read More](https://blog.durhamlane.com/martin-moran-md-at-insidesales.com-joins-durhamlane-as-a-non-executive-director) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/martin-moran-md-at-insidesales.com-joins-durhamlane-as-a-non-executive-director#comments-listing) ##### Topics [growth](https://blog.durhamlane.com/topic/growth) [leadership development](https://blog.durhamlane.com/topic/leadership-development) ##### What the Heck is London Tech Week? Posted by [Lewis Sopp](https://blog.durhamlane.com/author/lewis-sopp) on 23/06/17 16:14 [![](https://blog.durhamlane.com/hubfs/LondonTechWeek2017.jpg)](https://blog.durhamlane.com/what-the-heck-is-london-tech-week) The fourth annual London Technology has come to an end; the capitals biggest festival of live events demonstrated the finest of technology and helped entrepreneurs learn, network and collaborate. Since the official opening by the mayor of London, Sadiq Kahn, there has been over 300 events taken place, including: panel discussions, workshops, hackathons, large scale conferences and socials. A busy schedule for the 40,000 attendees from an estimated 70 different countries. [Read More](https://blog.durhamlane.com/what-the-heck-is-london-tech-week) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/what-the-heck-is-london-tech-week#comments-listing) ##### Topics [growth](https://blog.durhamlane.com/topic/growth) [event](https://blog.durhamlane.com/topic/event) [technology sector](https://blog.durhamlane.com/topic/technology-sector) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### durhamlane Delivering Sales & Marketing Workshops for NEPIC Growth Programme Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 21/12/16 15:54 [![](https://blog.durhamlane.com/hubfs/SME%20Growth%20-%20E-mail%20Header%20Graphic%20-%20no%20logo.jpg)](https://blog.durhamlane.com/nepic-growth-programme) A series of free sales and marketing workshops for North East SMEs have been announced by industry body NEPIC (North East Process Industry Cluster), in partnership with durhamlane. [Read More](https://blog.durhamlane.com/nepic-growth-programme) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/nepic-growth-programme#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [News,](https://blog.durhamlane.com/topic/news) [growth](https://blog.durhamlane.com/topic/growth) [sme](https://blog.durhamlane.com/topic/sme) ![](https://blog.durhamlane.com/hubfs/Richard%20Lane.png) ##### leadership learnings as our business scales Posted by [Richard Lane](https://blog.durhamlane.com/author/richard-lane) on 13/12/16 11:56 [![](https://blog.durhamlane.com/hubfs/skyscraper1.jpg)](https://blog.durhamlane.com/leadership-learnings-as-our-business-scales) *The UK government is adjusting the nation’s growth strategy towards scale-ups**1**. Transitioning into a high-growth company is not only desirable for a business owner, but scale-ups have proven to be the primary driver for economic growth and job creation.**2*  [Read More](https://blog.durhamlane.com/leadership-learnings-as-our-business-scales) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/leadership-learnings-as-our-business-scales#comments-listing) ##### Topics [growth](https://blog.durhamlane.com/topic/growth) [leadership](https://blog.durhamlane.com/topic/leadership) [business development](https://blog.durhamlane.com/topic/business-development) [scaling up](https://blog.durhamlane.com/topic/scaling-up) [All posts](https://blog.durhamlane.com/all) [Next](https://blog.durhamlane.com/topic/growth/page/2) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)