The Window of Dissatisfaction

Have you heard of the “Window of Dissatisfaction[1]”? According to Forrester Research, you can sell with a closing rate of 74% during this period. In this article you will learn why this concept is so powerful and how you can make use of it to increase your success.

Read More

Topics
sales tips Sales Planning Sales Process growth

Sales excellence in a Customer First digital world

There is a huge amount of talk right now about how the digital world is changing the Sales environment. Organisations large and small, but particularly the largest, are having to re-think how they approach their customers in order to remain relevant, competitive and worthy of loyalty.  

In my view there's never been a better time to be a sales professional. Yes, the invention and acceleration of the digital world has enabled our customers to have more insight and choice than ever before, however, "choice" seems to be multiplying as fast as everything else and we all need help to choose the right thing, across our lives, in and out of business. 

Read More

Topics
sales motivation Sales Process business transformation leadership business development market intelligence Innovation sales profession success digital digital sales

Innovate or stagnate: earning the right to sell in a Buyer's Market

When was the last time you were ‘sold to’ and what’s the best buying experience you’ve ever had? This is the question we most often ask in sales training sessions, because when you’re in Sales, it’s easy to forget what it’s like to be on the receiving end.

Read More

Topics
Sales Process sales transformation Innovation

B2B Sales - Keep It Simple

A common worry salespeople face on a day to day basis is that deep down we know sales is not rocket science. When understood properly and with the right sales process in place let’s be honest it’s pretty simple. But as is frequently reiterated by Messer’s Durham and Lane, ‘often the best things are’.

Read More

Topics
sales performance Sales Training Sales Process sales strategy

What makes a great sales team

 

Why outsource your sales? With all the horror stories you hear regarding typical ‘lead generation’ company’s pathetic attempts to create qualified business opportunities, why would you bother with the headache? Whether that be a pitiful return on investment, total lack of qualified leads, too many unqualified leads, a misunderstanding of the solution, lack of focus, lack of clarity, misjudged execution … the list goes on.

Read More

Topics
sales performance Sales Training Sales Process sales recruitment business development