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A common worry salespeople face on a day to day basis is that deep down we know sales is not rocket science. When understood properly and with the right sales process in place let’s be honest it’s pretty simple. But as is frequently reiterated by Messer’s Durham and Lane, ‘often the best things are’.

Why outsource your sales? With all the horror stories you hear regarding typical ‘lead generation’ company’s pathetic attempts to create qualified business opportunities, why would you bother with the headache? Whether that be a pitiful return on investment, total lack of qualified leads, too many unqualified leads, a misunderstanding of the solution, lack of focus, lack of clarity, misjudged execution … the list goes on.