--- title: durhamlane Blog | sales performance description: sales performance | Helping businesses and sales professionals improve sales performance with tips, sales advice, and guidance. --- [Skip to content](https://blog.durhamlane.com/topic/sales-performance#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/Luke%20Robinson.png) ##### 6 Ways to Achieve your Best ROI on Sales Training Posted by [Luke Robinson](https://blog.durhamlane.com/author/luke-robinson) on 28/11/17 12:22 [![](https://blog.durhamlane.com/hubfs/ROI_on_Sales_Training.jpg)](https://blog.durhamlane.com/6-ways-to-achieve-your-best-roi-on-sales-training) Your sales team are the face of your company, instrumental in creating a long lasting impression in the mind of your customers. But according to [Forrester Research](https://www.forrester.com/home/) as few as 15% of sales professionals are capable of articulating their true value as it relates to the customer’s problem. In order to enhance the calibre of salespeople to influence the decisions of prospects and convert them into loyal customers, companies must invest in developing the skills of their sales people.  [Read More](https://blog.durhamlane.com/6-ways-to-achieve-your-best-roi-on-sales-training) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/6-ways-to-achieve-your-best-roi-on-sales-training#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [Sales Training](https://blog.durhamlane.com/topic/sales-training) [coaching](https://blog.durhamlane.com/topic/coaching) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### Is the Sales Role Dead? Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 02/10/17 09:45 [![](https://blog.durhamlane.com/hubfs/Businesspeople.jpg)](https://blog.durhamlane.com/is-the-sales-role-dead) The robots are taking over. In an age where you can stumble into your kitchen of a morning and ask a tiny grey box tell you what the weather will be like, it’s hard to argue with progress. Automation is certainly a good thing, but it takes no prisoners when it comes to jobs. From the switchboard operator to the ticket inspector, entire roles have been culled from the spectrum - more and more with each passing year. It’s enough to make anyone nervous. And with the sophistication and rise of artificial intelligence within the sphere of sales, we can’t help but wonder: *Is the Sales Role Dead?* [Read More](https://blog.durhamlane.com/is-the-sales-role-dead) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/is-the-sales-role-dead#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [trends](https://blog.durhamlane.com/topic/trends) [thought leadership](https://blog.durhamlane.com/topic/thought-leadership) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### DURHAMLANE AND INSIDESALES.COM PARTNER FOR NEXT SALES REVOLUTION Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 28/09/17 10:13 [![](https://blog.durhamlane.com/hubfs/insidesalescom-sales%20acceleration.jpeg)](https://blog.durhamlane.com/durhamlane-and-insidesales.com-partner-for-next-sales-revolution) UK leading sales performance company durhamlane has joined the Artificial Intelligence (AI) sales revolution by partnering with global “sales acceleration platform provider” InsideSales.com. [Read More](https://blog.durhamlane.com/durhamlane-and-insidesales.com-partner-for-next-sales-revolution) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/durhamlane-and-insidesales.com-partner-for-next-sales-revolution#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [Innovation](https://blog.durhamlane.com/topic/innovation) [thought leadership](https://blog.durhamlane.com/topic/thought-leadership) ##### OUR WORK WITH REZATEC Posted by [Lewis Sopp](https://blog.durhamlane.com/author/lewis-sopp) on 18/07/17 14:00 [![](https://blog.durhamlane.com/hubfs/Philip_Briscoe_Award-1-338802-edited.jpg)](https://blog.durhamlane.com/our-work-with-rezatec)   Rezatec provides geospatial data analytics using proprietary algorithms and advanced machine learning techniques to deliver strategic, commercial insight for their customers. They deliver actionable insights as “data-as-a-service” landscape intelligence via online decision support portal. [Read More](https://blog.durhamlane.com/our-work-with-rezatec) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/our-work-with-rezatec#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [business development](https://blog.durhamlane.com/topic/business-development) [Lead Generation](https://blog.durhamlane.com/topic/lead-generation) ![](https://blog.durhamlane.com/hubfs/Will_Dooley1.jpg) ##### B2B Sales - Keep It Simple Posted by [Will Dooley](https://blog.durhamlane.com/author/will-dooley) on 12/07/17 10:00 [![](https://blog.durhamlane.com/hubfs/Outsourcing-ebook.jpg)](https://blog.durhamlane.com/b2b-sales-keep-it-simple) A common worry salespeople face on a day to day basis is that deep down we know sales is not rocket science. When understood properly and with the right sales process in place let’s be honest it’s pretty simple. But as is frequently reiterated by Messer’s Durham and Lane, ‘often the best things are’. [Read More](https://blog.durhamlane.com/b2b-sales-keep-it-simple) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/b2b-sales-keep-it-simple#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [Sales Training](https://blog.durhamlane.com/topic/sales-training) [Sales Process](https://blog.durhamlane.com/topic/sales-process) [sales strategy](https://blog.durhamlane.com/topic/sales-strategy) [All posts](https://blog.durhamlane.com/all) [Next](https://blog.durhamlane.com/topic/sales-performance/page/2) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)