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I get my hair cut by the same barber every time, no matter what. It’s not a difficult haircut: I go with a simple buzz cut all over. Anyone can do it. But I go to the same person every time, why? Because he knows me, He knows what I like, that I’m in the neighbourhood, and that I work locally for durhamlane, and in turn, I know him. There are no awkward silences. He never does a bad job, and my experience is always delightful.

Our Co-director Richard Lane once said; “Winning new business is the life blood of every organisation, remember this”, and unfortunately recently this point was highlighted in the local press, with the unfortunate news of a 35 year old North East business closing its doors after a major deal collapsed.

Have you ever been sat in a coffee shop, thinking you’d like another coffee but can’t be bothered to get up, wait in the queue, order, then wait again while your coffee is made? The normal result is that you don’t bother, and so the coffee shop loses that extra sale, and you don’t get that extra cup of the good stuff.

After an article appeared in the Metro newspaper about a car salesman abusing a customer after a complaint cost him commission, we decided to address this and write a blog post on how to handle complaints to improve sales success. 

Sometimes in sales it can feel like you are banging your head against a brick wall, as your previously successful approach just isn’t working anymore. To help, here are five tips to help improve your sales performance and sales conversion!