Blog

In this series 8 sales performance experts are going to reveal a business & sales trend every day. Trend #2 will be presented by Lee Durham, Co-founder and Managing Partner at durhamlane.

Processes, systems, and re-engineering are very familiar concepts to most organisations. For example, if you think of the manufacturing industry; defined and structured procedures ensure profitable operations in plants or warehouses - nothing is left to chance. It is all the more surprising that 70% of UK businesses still don’t have a professional approach for their salesforce. Given that sales are a critical driver for business success, relying on the luck of individual sales reps and their managers shouldn’t be an option.

The number 1 difference between Top Performers and the Rest is the ability to maximise sales at existing accounts. Cross- and up-selling* tactics are undoubtedly highly effective and yet few organisations have them incorporated.

C-Level selling and approaching CEO’s or Managing Directors in a sales capacity is often considered a daunting and futile task. I’ve found there is a preconceived notion that a CEO is often too busy or is simply too high profile to respond to a ‘minnow’ in the sales profession.

It’s the end of the year, time to evaluate this year’s sales performance. But it is also time to plan ahead and think about your sales process in 2016. Jake Spence, durhamlane’s Sales Operations Director, wants to share a few thoughts that can benefit your business considerably.