Blog

Edtech is one of the fastest growing tech sectors across Britain, but it hasn’t reached its full potential yet. According to an Edtech trends for 2016 reportfrom EdTechXGlobal and IBIS Capital, only 2% of the education market is currently digitised – despite the market now being worth more than $5 trillion worldwide.

Selling is social. It always has been, it always will be. But the way we do sales has changed.

Stories are the most effective form of human communication, more powerful than any other way of packaging information. Stories are the cornerstone of consciousness and a sneaky way to persuade people. Great influencers understand the power of stories, anecdotes and best practices and use them to lead more successful business conversations.

The digital age has fundamentally changed the way customers can learn about and buy products and services. 74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. Such well-informed buyers obviously won’t be convinced by a standardised sales pitch anymore. This blog post addresses 8 drastic shifts sales has undergone in the past years and how you should change the mindset of your sales team accordingly.

It is a tough time for businesses and their sales organisations. The sales environment has experienced a significant transformation due to changes in society, economy, business models, technology and more. It is certainly not an easy thing to adapt to this new reality, but only the ones who understand and work intensely on transforming their business structures and processes will survive.