--- title: durhamlane Blog | sales transformation description: sales transformation | Helping businesses and sales professionals improve sales performance with tips, sales advice, and guidance. --- [Skip to content](https://blog.durhamlane.com/topic/sales-transformation#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/Alison.jpg) ##### Innovate or stagnate: earning the right to sell in a Buyer's Market Posted by [Alison Freer](https://blog.durhamlane.com/author/alison-freer) on 17/10/17 12:03 [![](https://blog.durhamlane.com/hubfs/Joe%20Paterno.png)](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market) When was the last time you were ‘sold to’ and what’s the best buying experience you’ve ever had? This is the question we most often ask in sales training sessions, because when you’re in Sales, it’s easy to forget what it’s like to be on the receiving end. [Read More](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market#comments-listing) ##### Topics [Sales Process](https://blog.durhamlane.com/topic/sales-process) [sales transformation](https://blog.durhamlane.com/topic/sales-transformation) [Innovation](https://blog.durhamlane.com/topic/innovation) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### The Power of Stories in Sales Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 08/03/16 12:00 [![](https://blog.durhamlane.com/hubfs/Selling_through_Stories.jpg)](https://blog.durhamlane.com/the-power-of-stories-in-sales) Stories are the most effective form of human communication, more powerful than any other way of packaging information. Stories are the cornerstone of consciousness and a sneaky way to persuade people. Great influencers understand the power of stories, anecdotes and best practices and use them to lead more successful business conversations. [Read More](https://blog.durhamlane.com/the-power-of-stories-in-sales) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/the-power-of-stories-in-sales#comments-listing) ##### Topics [sales tips](https://blog.durhamlane.com/topic/sales-tips) [Sales Training](https://blog.durhamlane.com/topic/sales-training) [trends](https://blog.durhamlane.com/topic/trends) [sales transformation](https://blog.durhamlane.com/topic/sales-transformation) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### Unlock Business Success through Sales Transformation Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 02/02/16 13:23 [![](https://blog.durhamlane.com/hubfs/Sales_Transformation.jpg)](https://blog.durhamlane.com/change-or-die-unlock-business-success-through-sales-transformation) *Welcome to the most disruptive time we've seen in technology for decades. As technology and competition continues to accelerate at break-neck speed, only the agile and those who can quickly adapt will survive, says [Alison Freer](https://uk.linkedin.com/in/thinkfreer), Associate Partner at sales performance company durhamlane.* [Read More](https://blog.durhamlane.com/change-or-die-unlock-business-success-through-sales-transformation) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/change-or-die-unlock-business-success-through-sales-transformation#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [Sales Planning](https://blog.durhamlane.com/topic/sales-planning) [growth](https://blog.durhamlane.com/topic/growth) [business transformation](https://blog.durhamlane.com/topic/business-transformation) [sales strategy](https://blog.durhamlane.com/topic/sales-strategy) [change management](https://blog.durhamlane.com/topic/change-management) [sales transformation](https://blog.durhamlane.com/topic/sales-transformation) [All posts](https://blog.durhamlane.com/all) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)