Janine Rupf

Janine is responsible for durhamlane as a brand. She carefully selects and writes content that helps our clients to stay up-to-date in the changing world of business and sales.
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Recent Posts

Women in Digital Event brings young talent and businesses together

This week, Alison chaired the “Women in Digital” event at Teesside University’s Digital City. Co-organised by students, the event opened up the debate on gender diversity in the digital sector and generated solutions to create a thriving environment for digital business in the North East.

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Topics
News, event trends

Top Inside Sales challenges

What is preventing commercial teams from performing at their maximum efficiency?
The American Association of Inside Sales Professionals (AA-ISP) and InsideSales.com have surveyed more than 300 sales leaders and sales reps to find out what is hindering them from achieving high performance.

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Topics
Training and Sales Process sales recruitment Lead Generation

durhamlane builds and extends its client base to post record year

Newcastle-based durhamlane is set for further growth and job creation after enjoying its most successful year in business yet.

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Topics
News,

A Meeting With: Alison Freer

The director of consulting, learning and digital transformation at durhamlane on what drives her professional and personal life.

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Topics
News, leadership trends

Things to watch in Business & Sales - Trend #7

When it comes to hyperpersonalisation B2B companies can learn a lot from B2C. Marketing Manager, Janine Rupf, explains the importance of connecting on a personal level with people and how you can master this on scale.

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Topics
data tips trends market intelligence