--- title: durhamlane Blog | Michael Knowles (8) description: Helping businesses and sales professionals improve sales performance with tips, sales advice, and guidance. (8) --- [Skip to content](https://blog.durhamlane.com/author/michael-knowles/page/8#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ## Michael Knowles ### Recent Posts ##### 3 CV tips to land that sales job Posted by [Michael Knowles](https://blog.durhamlane.com/author/michael-knowles) on 05/05/15 17:10 [![](https://blog.durhamlane.com/hubfs/sales_interview_tips.png)](https://blog.durhamlane.com/3-cv-tips-to-land-that-sales-job) When we are looking for the best sales talent around, there are CV’s which shout ‘YES’ right away, and there are those which say ‘NO’. What is a shame is there are 100’s of exceptionally talented sales people who could be perfect for a role, but unfortunately won’t make it to interview stage, because their CV isn’t communicating the much needed information to the recruiter or sales recruitment team. [Read More](https://blog.durhamlane.com/3-cv-tips-to-land-that-sales-job) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/3-cv-tips-to-land-that-sales-job#comments-listing) ##### Topics [sales graduate](https://blog.durhamlane.com/topic/sales-graduate) [recruitment](https://blog.durhamlane.com/topic/recruitment) [sales recruitment](https://blog.durhamlane.com/topic/sales-recruitment) ##### 5 tips for Sales executives to improve their sales success Posted by [Michael Knowles](https://blog.durhamlane.com/author/michael-knowles) on 30/04/15 15:54 [![](https://blog.durhamlane.com/hubfs/5.png)](https://blog.durhamlane.com/blog/5-tips-for-sales-executives-to-improve-their-sales-success) ---   Sometimes in sales it can feel like you are banging your head against a brick wall, as your previously successful approach just isn’t working anymore. To help, here are five tips to help improve your sales performance and sales conversion!   [Read More](https://blog.durhamlane.com/blog/5-tips-for-sales-executives-to-improve-their-sales-success) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/blog/5-tips-for-sales-executives-to-improve-their-sales-success#comments-listing) ##### Topics [Sales Training](https://blog.durhamlane.com/topic/sales-training) [Sales Planning](https://blog.durhamlane.com/topic/sales-planning) [Sales Process](https://blog.durhamlane.com/topic/sales-process) ##### durhamlane team up with Venture Scout and Start-up Estonia Posted by [Michael Knowles](https://blog.durhamlane.com/author/michael-knowles) on 24/04/15 16:59 [![](https://blog.durhamlane.com/hubfs/International_sales_training.jpg)](https://blog.durhamlane.com/durhamlane-sales-training-at-start-up-estonia)   The first Estonian ‘Global Sales & Marketing Event’ ran in partnership by Start-up Estonia and Venture Scout took place this month, and durhamlane’s Associate Partner and sales coach **Mark Taylor** played a big part. [Read More](https://blog.durhamlane.com/durhamlane-sales-training-at-start-up-estonia) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/durhamlane-sales-training-at-start-up-estonia#comments-listing) ##### Topics [Sales Training](https://blog.durhamlane.com/topic/sales-training) [News,](https://blog.durhamlane.com/topic/news) ##### 3 steps to better sales conversations and improve sales performance! Posted by [Michael Knowles](https://blog.durhamlane.com/author/michael-knowles) on 14/04/15 12:12 [![](https://blog.durhamlane.com/hubfs/3_steps_to_better_sales_conversations.png)](https://blog.durhamlane.com/3-steps-to-better-sales-conversations-and-improve-sales-performance) We’ve put together 3 simple steps to improve sales performance and help businesses improve conversion. We’ve chosen to focus on this because in today’s bustling digital world, the ‘hit and hope’ approach of selling died a long time ago! [Read More](https://blog.durhamlane.com/3-steps-to-better-sales-conversations-and-improve-sales-performance) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/3-steps-to-better-sales-conversations-and-improve-sales-performance#comments-listing) ##### Topics [sales tips](https://blog.durhamlane.com/topic/sales-tips) [Sales Training](https://blog.durhamlane.com/topic/sales-training) ##### How to overcome loyalty as an objection Posted by [Michael Knowles](https://blog.durhamlane.com/author/michael-knowles) on 26/03/15 13:39 [![](https://blog.durhamlane.com/hubfs/loyalty_not_garunteed.jpg)](https://blog.durhamlane.com/how-to-overcome-loyalty-as-an-objection-for-sales-professionals) This is a common objection and an area we are often asked about in the Q&A sections of our [‘**Selling at a higher level’ **Master classes](http://durhamlane.co.uk/services/developing-people/book-a-course/) , as it is faced daily by sales professionals all over the world, normally on a first call or interaction. [Read More](https://blog.durhamlane.com/how-to-overcome-loyalty-as-an-objection-for-sales-professionals) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/how-to-overcome-loyalty-as-an-objection-for-sales-professionals#comments-listing) ##### Topics [Sales Training](https://blog.durhamlane.com/topic/sales-training) [Training and Sales Process](https://blog.durhamlane.com/topic/training-and-sales-process) [Sales Planning](https://blog.durhamlane.com/topic/sales-planning) [Previous](https://blog.durhamlane.com/author/michael-knowles/page/7) [All posts](https://blog.durhamlane.com/all) [Next](https://blog.durhamlane.com/author/michael-knowles/page/9) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)