--- title: durhamlane Blog | sales tips (2) description: sales tips | Helping businesses and sales professionals improve sales performance with tips, sales advice, and guidance. (2) --- [Skip to content](https://blog.durhamlane.com/topic/sales-tips/page/2#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### The Power of Stories in Sales Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 08/03/16 12:00 [![](https://blog.durhamlane.com/hubfs/Selling_through_Stories.jpg)](https://blog.durhamlane.com/the-power-of-stories-in-sales) Stories are the most effective form of human communication, more powerful than any other way of packaging information. Stories are the cornerstone of consciousness and a sneaky way to persuade people. Great influencers understand the power of stories, anecdotes and best practices and use them to lead more successful business conversations. [Read More](https://blog.durhamlane.com/the-power-of-stories-in-sales) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/the-power-of-stories-in-sales#comments-listing) ##### Topics [sales tips](https://blog.durhamlane.com/topic/sales-tips) [Sales Training](https://blog.durhamlane.com/topic/sales-training) [trends](https://blog.durhamlane.com/topic/trends) [sales transformation](https://blog.durhamlane.com/topic/sales-transformation) ![](https://blog.durhamlane.com/hubfs/Jake%20Spence.png) ##### Boost Revenue with Cross- and Upselling – 5 ways to get it right Posted by [Jake Spence](https://blog.durhamlane.com/author/jake-spence) on 09/02/16 12:00 [![](https://blog.durhamlane.com/hubfs/Up-Crossselling-1.jpg)](https://blog.durhamlane.com/boost-revenue-with-cross-and-upselling-5-ways-to-get-it-right) The number 1 difference between Top Performers and the Rest is the ability to maximise sales at existing accounts. Cross- and up-selling\* tactics are undoubtedly highly effective and yet few organisations have them incorporated. [Read More](https://blog.durhamlane.com/boost-revenue-with-cross-and-upselling-5-ways-to-get-it-right) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/boost-revenue-with-cross-and-upselling-5-ways-to-get-it-right#comments-listing) ##### Topics [sales tips](https://blog.durhamlane.com/topic/sales-tips) [Sales Process](https://blog.durhamlane.com/topic/sales-process) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### The Art of Selling Has Changed: How to Adapt the Mind-set of your Sales Organisation Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 20/01/16 12:00 [![](https://blog.durhamlane.com/hubfs/Art_of_Sales_Has_Changed_1.jpg)](https://blog.durhamlane.com/the-art-of-selling-has-changed) *The digital age has fundamentally changed the way customers can learn about and buy products and services.* [*74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase*](http://blogs.forrester.com/lori_wizdo/15-05-25-myth_busting_101_insights_intothe_b2b_buyer_journey)*. Such well-informed buyers obviously won’t be convinced by a standardised sales pitch anymore. This blog post addresses 8 drastic shifts sales has undergone in the past years and how you should change the mindset of your sales team accordingly.* [Read More](https://blog.durhamlane.com/the-art-of-selling-has-changed) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/the-art-of-selling-has-changed#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [sales tips](https://blog.durhamlane.com/topic/sales-tips) [Sales Training](https://blog.durhamlane.com/topic/sales-training) [trends](https://blog.durhamlane.com/topic/trends) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### In 2016 make Sales Win - Win Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 07/01/16 12:00 [![](https://blog.durhamlane.com/hubfs/Make_Sales_Win-Win.jpg)](https://blog.durhamlane.com/in-2016-make-sales-win-win) Sales success is far more than having a good product or service and selling it at the right price says Lee Durham, managing partner at Newcastle-based sales performance company durhamlane. It starts with some **thoughtful prospecting before tough negotiations for win-win success**. [Read More](https://blog.durhamlane.com/in-2016-make-sales-win-win) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/in-2016-make-sales-win-win#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [sales tips](https://blog.durhamlane.com/topic/sales-tips) ##### Do you trust and value your sales team? Posted by [Michael Knowles](https://blog.durhamlane.com/author/michael-knowles) on 05/01/16 12:00 [![](https://blog.durhamlane.com/hubfs/Do_you_trust_and_value_your_sales_team-.jpg)](https://blog.durhamlane.com/do-you-trust-and-value-your-sales-team)   Did you know Marissa Mayer, President & CEO of Yahoo, issued a ban on working from home across the organisation? This controversial decision at the time was received with very widely mixed reactions, from the scepticism of other business leaders to the full support of business tycoon and former mayor of New York Michael Bloomberg. [Read More](https://blog.durhamlane.com/do-you-trust-and-value-your-sales-team) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/do-you-trust-and-value-your-sales-team#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [sales tips](https://blog.durhamlane.com/topic/sales-tips) [sales motivation](https://blog.durhamlane.com/topic/sales-motivation) [team development](https://blog.durhamlane.com/topic/team-development) [Previous](https://blog.durhamlane.com/topic/sales-tips/page/1) [All posts](https://blog.durhamlane.com/all) [Next](https://blog.durhamlane.com/topic/sales-tips/page/3) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)