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Have you heard of the “Window of Dissatisfaction[1]”? According to Forrester Research, you can sell with a closing rate of 74% during this period. In this article you will learn why this concept is so powerful and how you can make use of it to increase your success.

Wondering who the Superhero of Sales is in your company? If you are a small business without a dedicated Sales Department then it is YOU. Having loads of passion and a brilliant product alone is unlikely to achieve great sales results so Put a Plan in Place. Decide what you are looking for. Maybe it is Return on Investment, more prospects, better conversations, more referrals or larger contracts to name a few.

When did you meet your best friend? Can you remember how you became friends and built that relationship? I met my best friend on the playground when we were 3, and I imagine we bonded over being equally bad at football.

Now there will be some eagle eyed of you out there who will not miss the irony of this post, not only am I Southern but I am also a sales person and ex promotions manager. Due to my professional background I have spent the majority of my adult life glued to some form of communication device or social media. Far from being a technophobe I am an advocate for technological advancement and feel when used correctly social media can be an insanely powerful tool.