Blog

We’ve all had those days in work in sales or business development where we feel like we are more ‘In the Zone’ than others. 

Our Co-director Richard Lane once said; “Winning new business is the life blood of every organisation, remember this”, and unfortunately recently this point was highlighted in the local press, with the unfortunate news of a 35 year old North East business closing its doors after a major deal collapsed.

Sales can be complex at times, especially when you are looking at approaching key clients in your industry sector for the first time. After my recent interview with our Sales Operations Director – Jake Spence however, it became clear with a little attention to the finer details of your sales approach, ‘Selling at a Higher Level’ and greater sales success is only a few simple changes away.

Creating new deals and bringing in more business doesn’t always have to be via new client acquisition. Tapping into your existing client base is one of the most cost effective and successful ways to generate further revenue for your business. Remember, there’s a fine line between keeping your professional relationships warm and sending your previous clients running for hills.

Have you ever been sat in a coffee shop, thinking you’d like another coffee but can’t be bothered to get up, wait in the queue, order, then wait again while your coffee is made? The normal result is that you don’t bother, and so the coffee shop loses that extra sale, and you don’t get that extra cup of the good stuff.