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It’s long been an attractive prospect for salespeople to ‘go with their gut’ feeling. There’s something quite satisfying about the reliance on instinct, maybe because it suggests some kind of God-given aptitude for sales that kicks in and guides your way. It says: “I’m a salesperson. I’ve got this.”

Your sales team are the face of your company, instrumental in creating a long lasting impression in the mind of your customers. But according to Forrester Research as few as 15% of sales professionals are capable of articulating their true value as it relates to the customer’s problem.
In order to enhance the calibre of salespeople to influence the decisions of prospects and convert them into loyal customers, companies must invest in developing the skills of their sales people. 

Have you heard of the “Window of Dissatisfaction[1]”? According to Forrester Research, you can sell with a closing rate of 74% during this period. In this article you will learn why this concept is so powerful and how you can make use of it to increase your success.

We believe that great salespeople are everywhere. We’re so sure, in fact, that we’re asking you to challenge us to find the link, in any profession. This time, we shed a light on lawyers and their similarities to salespeople.