--- title: durhamlane Blog (3) description: Helping businesses and sales professionals improve sales performance with tips, sales advice, and guidance. (3) --- [Skip to content](https://blog.durhamlane.com/page/3#content) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](http://durhamlane.com/) - [What We Do](http://durhamlane.com/sales/) - [Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Training](http://durhamlane.com/sales/training/) - [Recruitment](http://durhamlane.com/sales/recruitment/) - [How We Work](http://durhamlane.com/how-we-work/) - [About](http://durhamlane.com/company/) - [About Us](http://durhamlane.com/company/about-us/) - [Our Team](http://durhamlane.com/company/team/) - [Blog](https://blog.durhamlane.com/) - [Careers](http://durhamlane.com/company/current-vacancies/) - [Our Work](http://durhamlane.com/our-work/) - [Contact](http://durhamlane.com/company/contact-us/) +44 (0) 191 481 3800 - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) # Blog ![](https://blog.durhamlane.com/hubfs/Richard%20Lane.png) ##### Sales excellence in a Customer First digital world Posted by [Richard Lane](https://blog.durhamlane.com/author/richard-lane) on 06/11/17 15:03 [![](https://blog.durhamlane.com/hubfs/Digital%20Sales%20Transformation%20-%20Donal%20Daly%20-%20Front%20Cover-1.jpg)](https://blog.durhamlane.com/sales-excellence-in-a-customer-first-digital-world) There is a huge amount of talk right now about how the digital world is changing the Sales environment. Organisations large and small, but particularly the largest, are having to re-think how they approach their customers in order to remain relevant, competitive and worthy of loyalty.   In my view there's never been a better time to be a sales professional. Yes, the invention and acceleration of the digital world has enabled our customers to have more insight and choice than ever before, however, "choice" seems to be multiplying as fast as everything else and we all need help to choose the right thing, across our lives, in and out of business.  [Read More](https://blog.durhamlane.com/sales-excellence-in-a-customer-first-digital-world) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/sales-excellence-in-a-customer-first-digital-world#comments-listing) ##### Topics [sales motivation](https://blog.durhamlane.com/topic/sales-motivation) [Sales Process](https://blog.durhamlane.com/topic/sales-process) [business transformation](https://blog.durhamlane.com/topic/business-transformation) [leadership](https://blog.durhamlane.com/topic/leadership) [business development](https://blog.durhamlane.com/topic/business-development) [market intelligence](https://blog.durhamlane.com/topic/market-intelligence) [Innovation](https://blog.durhamlane.com/topic/innovation) [sales profession](https://blog.durhamlane.com/topic/sales-profession) [success](https://blog.durhamlane.com/topic/success) [digital](https://blog.durhamlane.com/topic/digital) [digital sales](https://blog.durhamlane.com/topic/digital-sales) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### A crystal ball for sales talent? Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 05/11/17 18:00 [![](https://blog.durhamlane.com/hubfs/ByKatemangostar%20-%20Freepik.jpg)](https://blog.durhamlane.com/a-crystal-ball-for-sales-talent) Predicting future sales talent has been a bit of a lottery in the history of the sales profession. A disturbing trend in X Factor-style talent assessments have been widely used for weeding out those deemed to have the magic dust needed to be a future sales star. [Read More](https://blog.durhamlane.com/a-crystal-ball-for-sales-talent) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/a-crystal-ball-for-sales-talent#comments-listing) ##### Topics [sales recruitment](https://blog.durhamlane.com/topic/sales-recruitment) [recruitment process](https://blog.durhamlane.com/topic/recruitment-process) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### Adapting to GDPR legislation Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 02/11/17 12:11 [![](https://blog.durhamlane.com/hubfs/GDPR-Cover%20image%201.png)](https://blog.durhamlane.com/adapting-to-gdpr-legislation) **Reform. It’s a word that strikes fear into many, but come 25 May 2018, it is exactly what is set to happen in the world of data protection, whether you like it or not. We’re of course talking about the new General Data Protection Regulation legislation, GDPR for short. And while many of you will already be preparing for the change, if you’re not, you need to be.** [Read More](https://blog.durhamlane.com/adapting-to-gdpr-legislation) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/adapting-to-gdpr-legislation#comments-listing) ##### Topics [data tips](https://blog.durhamlane.com/topic/data-tips) [business transformation](https://blog.durhamlane.com/topic/business-transformation) ![](https://blog.durhamlane.com/hubfs/Alison.jpg) ##### Innovate or stagnate: earning the right to sell in a Buyer's Market Posted by [Alison Freer](https://blog.durhamlane.com/author/alison-freer) on 17/10/17 12:03 [![](https://blog.durhamlane.com/hubfs/Joe%20Paterno.png)](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market) When was the last time you were ‘sold to’ and what’s the best buying experience you’ve ever had? This is the question we most often ask in sales training sessions, because when you’re in Sales, it’s easy to forget what it’s like to be on the receiving end. [Read More](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/innovate-or-stagnate-earning-the-right-to-sell-in-a-buyers-market#comments-listing) ##### Topics [Sales Process](https://blog.durhamlane.com/topic/sales-process) [sales transformation](https://blog.durhamlane.com/topic/sales-transformation) [Innovation](https://blog.durhamlane.com/topic/innovation) ![](https://blog.durhamlane.com/hubfs/Janine%20Rupf.png) ##### Is the Sales Role Dead? Posted by [Janine Rupf](https://blog.durhamlane.com/author/janine-rupf) on 02/10/17 09:45 [![](https://blog.durhamlane.com/hubfs/Businesspeople.jpg)](https://blog.durhamlane.com/is-the-sales-role-dead) The robots are taking over. In an age where you can stumble into your kitchen of a morning and ask a tiny grey box tell you what the weather will be like, it’s hard to argue with progress. Automation is certainly a good thing, but it takes no prisoners when it comes to jobs. From the switchboard operator to the ticket inspector, entire roles have been culled from the spectrum - more and more with each passing year. It’s enough to make anyone nervous. And with the sophistication and rise of artificial intelligence within the sphere of sales, we can’t help but wonder: *Is the Sales Role Dead?* [Read More](https://blog.durhamlane.com/is-the-sales-role-dead) 0 Comments [Click here to read/write comments](https://blog.durhamlane.com/is-the-sales-role-dead#comments-listing) ##### Topics [sales performance](https://blog.durhamlane.com/topic/sales-performance) [trends](https://blog.durhamlane.com/topic/trends) [thought leadership](https://blog.durhamlane.com/topic/thought-leadership) [Previous](https://blog.durhamlane.com/page/2) [All posts](https://blog.durhamlane.com/all) [Next](https://blog.durhamlane.com/page/4) [durhamlane-logo durhamlane | Sales Training, Sales Outsourcing & Sales Recruitment durhamlane Logo | Sales Training, Sales Outsourcing & Sales Recruitment](https://blog.durhamlane.com/) Sales Training, Sales Outsourcing & Sales Recruitment - [What We Do](http://durhamlane.com/sales/) - [How We Work](http://durhamlane.com/how-we-work/) - [Our Work](http://durhamlane.com/our-work/) - [Blog](https://blog.durhamlane.co.uk) - [Company](http://durhamlane.com/company/) - [Contact Us](http://durhamlane.com/company/contact-us/) - [Our Team](http://durhamlane.com/company/team/) - [Current Vacancies](http://durhamlane.com/company/current-vacancies/) - [Sales Outsourcing](http://durhamlane.com/sales/outsourcing/) - [Market Intelligence](http://durhamlane.com/sales/outsourcing/market-intelligence/) - [Data Building & Cleansing](http://durhamlane.com/sales/outsourcing/data-building-and-cleansing/) - [Outsourced Sales & Lead Generation](http://durhamlane.com/sales/outsourcing/outsourced-sales/) - [Early Stage Business Development](http://durhamlane.com/sales/outsourcing/early-stage-business-development/) - [Sales Training](http://durhamlane.com/sales/training/) - [Our Methodology](http://durhamlane.com/sales/training/our-methodology/) - [Sales Strategy & Process Review](http://durhamlane.com/sales/training/sales-process-review/) - [Sales Masterclasses & Bespoke Training](http://durhamlane.com/sales/training/sales-masterclasses-and-training/) - [Consulting & Leadership Development](http://durhamlane.com/sales/training/leadership-development/) - [Sales Recruitment](http://durhamlane.com/sales/recruitment/) - [Experienced Sales Hires](http://durhamlane.com/sales/recruitment/experienced-sales-hires/) - [Sales Graduate Programme](http://durhamlane.com/sales/recruitment/sales-graduate-programme/) ##### Send a Quick Message - [Created with Sketch.](http://www.twitter.com/durhamlane) - [Created with Sketch.](http://www.linkedin.com/company/durhamlane) - - [tel:+44%20(0)%20191%20481%203800](tel:+44%20(0)%20191%20481%203800) © 2011 - 2016 durhamlane Ltd. brand & web design by [Powerhouse Software](http://powerhouse.software/)