Why outsource your sales? With all the horror stories you hear regarding typical ‘lead generation’ company’s pathetic attempts to create qualified business opportunities, why would you bother with the headache? Whether that be a pitiful return on investment, total lack of qualified leads, too many unqualified leads, a misunderstanding of the solution, lack of focus, lack of clarity, misjudged execution … the list goes on.
How is it that some businesses continue to grow, even in volatile economic times? What are the magic ingredients that separate sustainable businesses from those that crash and burn when the going gets tough? A key part of the answer to these questions is having a clear strategy that leaders and their teams can get behind.
The North East Local Enterprise Partnership’s (LEP’s) popular series of Growth Hub Live events continues in July with ‘Leading at a Higher Level’, hosted by Alison Freer.
Sunderland Software City, the organisation enabling the growth of the software sector in the North East of England, partners with durhamlane to deliver a unique sales development programme for software and technology companies in the North East of England.
This week, Alison chaired the “Women in Digital” event at Teesside University’s Digital City. Co-organised by students, the event opened up the debate on gender diversity in the digital sector and generated solutions to create a thriving environment for digital business in the North East.