Have you heard of the “Window of Dissatisfaction”? According to Forrester Research, you can sell with a closing rate of 74% during this period. In this article you will learn why this concept is so powerful and how you can make use of it to increase your success.
When was the last time you were ‘sold to’ and what’s the best buying experience you’ve ever had? This is the question we most often ask in sales training sessions, because when you’re in Sales, it’s easy to forget what it’s like to be on the receiving end.
TopicsSales Process sales transformation Innovation
A common worry salespeople face on a day to day basis is that deep down we know sales is not rocket science. When understood properly and with the right sales process in place let’s be honest it’s pretty simple. But as is frequently reiterated by Messer’s Durham and Lane, ‘often the best things are’.
Topicssales performance Sales Training Sales Process sales strategy
Why outsource your sales? With all the horror stories you hear regarding typical ‘lead generation’ company’s pathetic attempts to create qualified business opportunities, why would you bother with the headache? Whether that be a pitiful return on investment, total lack of qualified leads, too many unqualified leads, a misunderstanding of the solution, lack of focus, lack of clarity, misjudged execution … the list goes on.